In light of the current situation with restrictions on physical meeting spaces, many of our event organisers have taken their events online.
This is a great way to stay connected with your customers, but there are also opportunities to build your customer base during this time. The hurdle of distance and the effort of travelling is not an issue; therefore, you can attract interest from further afield, with the potential to gain customers in locations from which they could not travel.
Promoting your online events is a great way of building up interest, see how to do this below.
Promoting Your Online Events
Using social media to share your events will enable you to appeal to people who are interested in the type of events you are offering. Gaining online interest will enable you to gain a larger number of participants.
OpenActive is a free advertising tool which will enable your classes and online events to be available for any aggregator to publish online. This will broaden your reach to potentially millions of people with relevant demographics to your event(s) and is a great way of promoting your offering. You can read more about this here.
You can also build interest by having customers leave reviews. Displaying positive feedback on your online course will build interest and give you a good reputation from which you can build a bigger client base.
Setting Up An Online Event
You can use Participant to take bookings for your online events. This will also provide you with a booking link which you can share on your online channels and website, therefore making it easy for your participants to find and book onto your events. If possible, include a genuine photo of your event, as well a detailed description of what participants can expect, as both these tools will generate more traction to your events.
Visit our website to see how to set up an online event.
