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6 Affordable Steps to Promoting Your Events Effectively

In the midst of the restrictions easing, it’s time to start thinking about ways of promoting your events. If you are on limited funds in the wake of the pandemic, here are 6 affordable steps to help you maximise your ticket sales.

1. Make Your Tickets Easy To Purchase

If you wish to drive attendance at your event, it is vital for you to make it as easy as possible for your potential attendees to purchase a ticket.

You should consider setting up an online booking form enabling your participants to register and pay online.  As well as making the process much easier for you and your customers, this will also bring the potential to hugely increase the online presence of your event(s).

From a safety point of view, having an online booking form in place makes it easy for you to set a limit to the number of attendees, as well as having easy access to their records and contact information in case this is needed.

2. Promote Your Event On Social Media

Promote your event on social media at every given opportunity; make sure you get involved in the relevant hashtags, keywords and interact with your audience wherever possible.

In the approach to summer, your potential customers will be scouring the web looking for activities to partake in.  Use social media to share a link to your online booking page, as this will speed up the conversion process between potential attendees and people booking and becoming customers.  If they can go straight from your advert to the booking form, that is a sure-fire way to improve attendance numbers!

3. Bookings Direct From Your Website

As well as promoting your events on social media, it is important to ensure that there is a clear link to book on your website.

Potential attendees visiting your website will need to be able to see where to book instantly, therefore you could consider adding a “Book Now” button or similar attention-grabbing feature to encourage people to register for your event.

You could even have your booking page branded to replicate the appearance of your website, making a seamless transition for your customers.  This is something Participant UK offer, and the team are happy to discuss this with you.

4. Offer Special Tickets

If your finances allow, you could consider offering discounted early bird tickets to encourage people to book well in advance of your event.  As well as increasing your registration numbers, getting the bookings in early will be a massive benefit to you for event planning, e.g., how many people will be attending will determine COVID protocols, how many staff members you need and more.

Discounts for returning customers is also a good way to improve registration numbers, as building a loyal customer base will be hugely beneficial to your business moving forward.

5. Generate Repeat Custom

If your finances allow, you could consider offering discounted early bird tickets to encourage people to book well in advance of your event.  As well as increasing your registration numbers, getting the bookings in early will be a massive benefit to you for event planning, e.g., how many people will be attending will determine COVID protocols, how many staff members you need and more.

Discounts for returning customers is also a good way to improve registration numbers, as building a loyal customer base will be hugely beneficial to your business moving forward.

6. Benefit From Positive Word Of Mouth

Treat your attendees as advocates of your event; gain their feedback and use this to promote your next event, e.g., publishing reviews and asking your customers to give their insight which can be used both to improve and promote future events.

You could offer incentives for referrals, for example if an existing customer refers a new customer to your event(s) they could receive a small discount.

We hope you have found the above tips for promoting your event useful, to find out more about setting up an online booking page please visit our website below.

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Since 2002, we have provided online registration and payment solutions to sporting organisations, businesses and individuals. Our ultimate aim is to make everyday life easier for the organiser and participant.

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